Executive Director

Marilyn Horne Foundation (1993-2010)

Founded in 1993 by Marilyn Horne, the Marilyn Horne Foundation (MHF) was a national nonprofit devoted to the classical vocal recital and to young professional artists. Its goal was the revival of interest in the song recital. Barbara Hocher was named Executive Director of the foundation at its inception in 1993, remaining director until 2010, when its programs became part of Carnegie Hall. During her tenure with the MHF she was responsible for the following areas:

Management of all aspects of the MHF, including program planning and production; financial planning and oversight ($750K budget); board of directors (15), advisors, and standing committees; fundraising; donor cultivation and relations; nonprofit governance and compliance; marketing; staff and volunteer oversight; screening and selection of artists; contract negotiation; liaison with artists, program partners, artists’ management, media, and industry professionals (e.g., Carnegie Hall, Metropolitan Opera, Columbia Artists Management, IMG Artists, Opus3 Artists, Juilliard, ASCAP, BMI, Opera News); artist logistics; and audiovisual, music, and supertitles libraries.  In addition, provided ongoing career advice to young artists regarding repertoire, coaching, attire, auditions, management, language studies, promotion, and the business side of the arts.  The foundation’s programs included:

National artist aesidency programs  Recitals (182) and school programs (648) with concert presenters (53) in 29 states, reaching 58,282 students and 45,918 adults.

Vocal recital series  110 recitals in New York City and other cities, and radio broadcasts.

The Song Continues  Annual four-day festival co-produced for seven years with the Juilliard School and, beginning in 2004, with Carnegie Hall’s Weill Music Institute:  master classes (by Regine Crespin, Thomas Hampson, Marilyn Horne, Warren Jones, Martin Katz, James Levine, Christa Ludwig, Dawn Upshaw, and Deborah Voigt, among others), duo recitals, seminars, and the Annual Recital and Gala with MHF artists and celebrated musicians such as David Daniels, Renée Fleming, Susan Graham, Thomas Hampson, Dmitri Hvorostovsky, Lang Lang, James Levine, Thomas Quasthoff, Samuel Ramey, Frederica von Stade, and Deborah Voigt.

Educational outreach programs in NYC schools  Mini-recitals (127) for students (6,558), with Q&A.

Song commission  Annual commission of songs written for and premiered by MHF artists at MHF concerts.

Supertitles  Projected song text in English translations (PowerPoint presentation for all formal recitals).

Special projects  Recordings; educational video for school programs; competition for singers and vocal accompanists at the Music Academy of the West.